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Gorditas and The Curse of Knowledge

Sometimes a normal, seemingly every day encounter can teach you an important life lesson. The other day Brea (my wife) had asked me go by Taco Bell for dinner and, since she’s over six months pregnant, she gets what she wants. She couldn’t remember if she liked the Gordita or Chalupa better, so she described what it was like then I went straight to the Taco Bell Drive-Thru.

As I pulled up to order, I asked the guy on the other side of the speaker if he could describe to me what a gordita is. His reply: “It’s a Gordita.” You may be shocked, but that didn’t really help me on my quest to get my preggers wife the exact item of food she desired, so I pressed further. “Ok, what kind of shell does it have?” “A gordita shell” was his response. At this point I started to wonder if I was really just dumb, since apparently everyone else in the world knows exactly what a gordita is. I attempted once more to get a little more information about this elusive delicacy by asking, “Could you describe it some for me?” His reply, “It’s a taco inside a gordita shell.” So I just said, “Ok, I’ll take one” and hoped that this would satisfy the woman carrying my second child in her womb.

I worked the drive-through at Chick-Fil-A in high school and college, so I know how hard it is to communicate over the intercom, but I left there feeling like the cashier could have done a little better in his explanations of the gordita. I probably could have asked better questions, too. Thankfully, Brea was happy with the gordita, so I didn’t have to make another Run for the Border.

This encounter reminded me of one of the concepts that really stuck out when I read the book Made to Stick by Chip Heath and Dan Heath called “The Curse of Knowledge.” Here’s an excerpt of what Chip & Dan wrote about it:

“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”

An example they gave in the book was a test that was done where people would tap out a popular song for another person to guess what the song was. The songs were common ones like “The Star Spangled Banner” or “Twinkle Twinkle, Little Star.” It would seem like that would be really easy to guess one of those songs if you heard it being tapped out, but it’s really not. If you don’t believe me, try it out with someone.

This encounter did make me wonder about how preachers and teachers in the church do the same thing. How often do we talk about things like grace, fellowship, mercy, forgiveness, and repentance assuming that everyone knows exactly what we mean by each of these terms? Once you know what these terms mean it’s really hard to refer to them as anything else, but if you don’t know what they are you’ll probably be lost.

Thank you, Mr. Taco Bell Drive-Thru Dude, for an important reminder to communicate with people in a way that they will understand.

Where have you seen or heard the curse of knowledge in your everyday life?

Gordita image courtesy of flickr user The Canyon Guru.

Same Kind of Different as Me [Book Review]

I tend to read mostly non-fiction, leadership, or personal development books in my personal reading. So when Brea (my wife) and about half a dozen other people suggested that I read Same Kind of Different as Me, I hesitated. While the book is non-fiction, it’s more of a biography than anything else. I wasn’t sure if I’d really enjoy the book that much.

Let me tell you this: If you have not yet read this book, do yourself a favor and add it to you reading list. I got through it in about three sessions (albeit LONG ones). It captured my attention, my mind, and my emotions. The authors draw you into their lives and tug at your heart. It’s a story of transformation, compassion, and forgiveness. The main characters’ lives are extremely different, but they are drawn together through what can best be considered God’s will.

The main thing I took away from this book is that I need to step out of my comfortable bubble and start loving people who are different than me with the tangible love of the Gospel of Jesus Christ. Also, when I do this, I need to do it not because I’m better than anyone else (I’m not) or because others need it (they do), but because people matter. All people. People who may seem different than me, but really are the same.

Have you read this book? What were your thoughts?

A Ridiculously Easy (and Free) Way to Keep Your Toddler Entertained

Having a little one around the house is awesome. But there are times that she’s not as entertained as normal by the same toys/videos/games she plays with every day. When these moments come we, as parents, sometime are stuck trying to come up with new ways to keep our little ones’ minds entertained. It can be tough to find new (and free) ideas, so why not just go back to an old classic: the fort.

This week I rediscovered how much little kids (at least my twenty month old daughter) love to play in pretend forts (or “house” as my daughter calls it). I remembered this idea when I was flipping through the book Cheap Ways To … the other day. All I had to do was rearrange our four dining room chairs a little and toss a comforter over them. She has absolutely LOVED it. I bet she could play in it for over an hour before getting bored. Best of all, it’s FREE!!!

Here’s a couple pictures of the fort:
Ridiculously easy
She loves playing in this fort

This probably should have been a no-brainer, but I really had just forgotten about it.

Got any other ideas on keeping little ones entertained?

How to Ship Books Cheap in Seven Easy Steps

If you’re like me, you probably have WAY TOO MANY books, but you don’t want to get ripped off by selling them at Half Price Books. The good news is that it’s really easy to make a lot more money than you would from HPB by selling them on either eBay or Amazon (I prefer to sell my books on Amazon). But when I got started selling my books online I was spending way too much money and time just getting the books packaged and shipped.

So I looked for a better way . . . and found it!!!

I now have a nearly perfect way to pack and ship books that’s easy to do, cheap, doesn’t take much time and pretty much guarantees that your book won’t be damaged in transit. Follow these simple steps below and you’ll never ship a book another way again.

Step 1 – Gather the needed supplies.

The first step to any project is to make sure you have all the supplies you need. You might already have some of these around the house, but here’s the list of materials you’ll need to get started:

You probably don’t own any corrugated cardboard, but the stuff is awesome for shipping books. It just works. It works so well in fact that I’ve found myself using it for shipping all sorts of stuff (DVDs, Video Games, etc). I bought my roll of b flute from a local paper/cardboard box dealer in 2007 and I haven’t run out of it yet (as of August 2011). It was the best $25 I have ever spent on shipping materials and was BY FAR CHEAPER than using cardboard boxes or manilla envelopes. If you want to save as much money as possible on shipping books you really need to use this method.

Step 2 – Put the book and order slip into a plastic poly bag.

You need to ensure that your book arrives to its intended recipient in the same condition it left. I like to put the book along with the order slip into a plastic bag to protect it from any moisture damage. The bag also keeps the book from getting scuffed up by the cardboard. I like to leave a little bit of air in the bag to add some extra cushioning for even more protection. Again, you don’t want your book to be damaged in transit. That’s never good for anyone.

Step 3 – Wrap the book with cardboard.

Once the book is snug and secure in its plastic bag, wrap it tight with the corrugated cardboard. You’ll want to make sure you hold it tight through this step because the cardboard tends to unroll fairly easily. Wrap it with two layers of cardboard. Any more and you’ll have trouble stapling it closed. Any less and the book is more likely to get damaged.

Step 4 – Staple the ends of the package closed.

Now that your book is tightly rolled with the cardboard, grab your heavy duty stapler and close both ends of the package. I’ve found that 1/2″ staples do the job pretty well. Just be sure to pay attention to the limits that your stapler has. I bought some that were too long for my stapler once, but 1/2″ seems to work just fine.

Put use about four staples on each end of the package, depending on the size of the book. The key is to make sure the package stays closed, but you still want it to look professional, so don’t go crazy with the stapler (as tempting as it might be).

This step took me the longest to perfect. Just be patient and don’t worry if you make a mistake. Practice makes perfect.

Step 5 – Cover the seam with packing tape.

To keep the package a little more secure it’s a good idea to cover the seam on the back with a strip of packing tape. This will help prevent the package from opening during transit and keep things just a little more secure overall.

Step 6 – Add a shipping/postage label.

The cheapest form of shipping that’s out there for books is USPS Media Mail. This is a discounted rate for shipping books, CDs, DVDs, and video games and the like. The USPS lists shipping time as taking up to 9 days, but I’ve found that the package usually arrives in 4-5 days. It’s a great price for a service that doesn’t take much longer than more expensive options.

I always print labels using PayPal, no matter how I sold the book. I also just use regular paper (it’s cheaper) and affix it to the package with packing tape. UPDATE (August 2011): I now use self-adhesive shipping labels and I’ll never go back to plain paper. It’s so much faster than messing with cutting and taping plain paper, so it’s completely worth the little extra expense in my books.

Printing the label at home is cheaper than buying it at the post office and you can easily track the status of delivery. PayPal sends an email confirmation with the tracking number for every label you create, so it’s easy to track down the number.

Step 7 – Ship it.

This step is probably way too obvious to really be necessary, but I did want to point out that you have couple options on how to actually ship your package. I live really close to the post office, so I’ll just drive by and drop the package into the bin inside the building. I’ve never had to wait in a line for this, so it’s really quick to get in and out. You could also schedule the USPS to pickup your package from your home, so that might be an even easier option for you.

Conclusion

So that’s the method I use. It takes some practice at first to make the process run smoothly, but after you’ve done it two or three times you’ll find it happening much more quickly. I’ve only made a few tweaks over the years, but I’ve yet to find a better or cheaper way to ship books.

What about you?

Do you sell books online? What tips or tricks have you found useful? Is there anything unclear in my tutorial? I’d love to hear from you. Please share your thoughts in the comments below.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” Thanks to Michael Hyatt for this disclosure statement.

This was my favorite part of the Super Bowl

Some things are so much better than football.

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