I think everyone who has a blog goes through stages in his or her blogging. Inevitably a blogger hits a wall. The inspiration to write disappears and you feel like you don’t really have anything valuable to offer the blogosphere. I hit that wall this past year big time, but over the past couple weeks I’ve been blogging more regularly. Over the past few weeks I’ve learned a few lessons about how blog traffic fluctuates right along with how frequently you write. Here they are.
More posts = More traffic
Take a look at the above graphic. It’s a chart from Google Analytics of the visits to my blog over the past 30 days. See the peak right in the middle? That’s the day I decided to get back into regular blogging and posted three new posts that day. I linked to the posts from my twitter and facebook accounts and traffic jumped. It jumped quite a bit, in fact.
New traffic doesn’t come automatically
You can also see over the week or so that followed there was a drop off again. It lines up perfectly with a fall off of blogging again. For some reason I had thought that my bump in traffic would keep up. It didn’t If you want more readers you have to write more.
Writing about popular topics will generate new traffic
One of the posts I did this past month was about Ed Young, pastor at Fellowship Church, and the news story that the local ABC affiliate ran about his salary. That post generated a comment from a person I’m pretty sure I don’t personally know. Also, my blog is the number seven Google search result for Ed Young salary and number eight for mega churches in Dallas. Those stats won’t really general much long term traffic, I think, but it does show that hot topics, either nationally or locally, will bump your traffic.
Those are just a few things I’ve learned over the past month in blogging. What are some tips you have about generating traffic to your blog? Share in the comments.
You can also find a lot tips in Darren Rowse and Chris Garret‘s great book on blogging ProBlogger. I’ve read it and highly recommend picking one up if you’re interested in becoming a better blogger.