Today is the day after the Electuon and it’s typically called the election hangover day. You may be tired of hearing about it along with all the political ads, but I learned an extremely valuable lesson from the whole process that I knew was true before, but saw it come to fruition on a nation-wide scale last night.
That lesson is that in communication delivery trumps content. How I saw it in the election is that by most standards John McCain is far more qualified to be the leader of the USA, but Obama was always called a great communicator. The only message that Obama was putting forward was “change” but didn’t really elaborate on what that meant. McCain had a longer record of service and he has been a proven leader for many years, but the packaging of that message was not nearly as compelling as Obama’s to the majority of people.
For me, that’s a stark reminder to make sure that I have both good content along with great delivery. I know that content matters, but if it’s not delivered in a compelling way it won’t be heard.